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Media Literacy: Audience
Category: Mass Communications
Sub-Category: Media
Series: Media Literacy Series
Item No: F1135DVD
SRP: $99.95
UPC: 709629011359
Copyright: 2004
CC: Yes
Marc Records: No
Language: English
Actor / Director:
Media Format: DVD
Minutes: 24
Media Literacy: Audience
      Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. This program examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
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