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Basic Radio Skills: The Art Of Radio Advertising
Category: Radio Production
Sub-Category: Technical & Creative Techniques
Series: Basic Radio Skills Series
Item No: F734DVD
SRP: $119.00
UPC: 709629007345
Copyright: 1990
CC: Yes
Marc Records: No
Language: English
Actor / Director:
Media Format: DVD
Minutes: 20
Basic Radio Skills: The Art Of Radio Advertising
      Two of Americas most successful radio commercial producers, Bert Berdis and Alan Bartzman, discuss their approach to concept and development, copyrighting and directing for radio ads. In the trademark style of Bert and Bars, the radio audience is not aggressively pitched at, but rather made privy to private, sometimes whispered conversations. In this program they emphasize selling through humor and describe their team approach to the creative process.
Awards
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Series Testimonial
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DVD Hard Copy
Includes Public Performance Rights
$119.00
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